Nestled in the heart of the Himalayas, the small kingdom of Bhutan has decided to do away with the dictatorship of Gross Domestic Product and economic growth at all costs. A new wealth indicator has now become the country’s gold standard: Gross National Happiness. Launched by the country’s fourth King, the “new paradigm” is based on four pillars: protection of the environment; conservation and promotion of Bhutanese culture; good governance; and responsible and sustainable economic development.