Fashion designer Ji Cheng has shown her designs at London fashion week and, like beauty stylist A Zhi, is beginning to challenge the monopoly of Western brands in China. New levels of expendable income mean the wallets of the wealthy elite are helping fund this rising beauty scene and creating a market for luxury goods for shrewd businesswoman Felicity Feng. Expats from everywhere are trying to gain a foothold in this blossoming city, but can they handle its lightning speed?